In the last few months, as I've doggedly re-explored comics, I've read several "graphic novels" that I don't think deserve that label. It's not that their storytelling isn't sophisticated enough to deserve the respect that Will Eisner was seeking when he coined that term.
Rather, I can't let go of the fact that a novel isn't simply a story long enough that its printed form has a spine thick enough for a title. A novel is an extended yet complete and unified story. It's a single narrative in itself, neither a collection of tales nor just one installment of a larger tale.
Linda Medley's first Castle Waiting book is one of these problematic "graphic novels," entertaining as it is. Early chapters show the character of Lady Jain making her way to the castle and giving birth to a son--a son with intriguingly pointed ears. There are many hints of troubles from her husband and/or the father of that child. And at the end of the book we learn...about a completely different character's past. We never get answers to Lady Jain's mysteries.
Another example was the Captain America volume titled Winter Soldier. Its front flap concludes: In this bold new series, writer Ed Brubaker enmeshes the hero in a taut thriller ripped from today's headlines of political intrigue and terrorist threats to democracy.
All quite exciting, especially for an old Invaders fan, but this "graphic novel" also leaves its hero completely enmeshed in that taut thriller. It's only half of a story at best, but do you see "Part 1" or "Volume 1" on the cover? Would a non-graphic novel ever end halfway through?
Bill Willingham's To Kill a Bird shows Tim Drake moving to a new city after the death of his father. It's entirely episodic, and about three-quarters of the way through it starts spinning out new plot threads that are never resolved. That's because this "graphic novel" is simply a collection of issues 134 to 139 of the Robin comic book, and they barely hang together. (Several whiplash changes in art styles within the book don't help.)
Dennis O'Neil's DC Comics Guide to Writing Comics even gives away the company secret of how to braid plot lines from one issue to the next, making one issue burst into flower while growing the stem for another and planting the seed for a third. Comic books, like soap operas, movie serials, and other ongoing narratives, aren't designed just to tell us a satisfying story. They're also supposed to motivate us to come back for the next issue. Unlike novels, they aren't meant to be complete.
In the past few years, DC and Marvel Comics have apparently decided to repackage nearly every issue of their most popular comic books into "graphic novels." Some of the resulting books, such as the Batman volume As the Crow Flies, are close to self-contained and thus satisfying on their own. Many more have plot threads hanging off both ends.
Age of Bronze creator Eric Shanower has commented on this blog that the term "graphic novel" now means nothing more than a physical format, a comics story thick enough for a spine. Ironically, Eric's own collected editions have satisfying story arcs, each telling a discrete leg of the saga of the Trojan War, though they're made up of individual magazine issues. (We can't expect Eric to fit all of the Trojan War saga between two covers--not even Homer managed that.)
I can't shake the worry that calling all such comics "graphic novels" does a disservice to both readers and creators by fuzzing the important differences between a collection of installments within an ongoing saga and stories conceived to stand by themselves. Both require sophisticated storytelling skills. A cliffhanger ending that makes you come back for more and a plot resolution that leaves you satisfied are both feats worthy of praise. So is it too much to hope that the industry's labels for these different types of comics become just as sophisticated, and not one-size-fits-all?