“We better stick at comedies and make good ones”

The Pathé company, founded in 1896 as Société Pathé Frères, was a giant in early cinema. In the first decade of the twentieth century, it was the largest producer of film equipment and films in the world.

Pathé established the system of renting prints to exhibitors instead of selling them. It invented the newsreel, distributed on its own non-flammable film stock for faster shipping through regular mail. It owned a large chain of cinemas in Europe.

In 1914 Pathé wanted a bigger presence in the US market. Its executives were already frustrated with its main American distributor, and then the World War stifled production, distribution, and attendance in Europe.

Pathé opened new studios in New Jersey. It produced the hit Perils of Pauline serial. And it invited small producers to submit their short films for distribution by its new subsidiary, Pathé Exchange.

In early 1915, Dwight Whiting traveled to the East Coast to present Pathé managers with a dozen films that the new Rolin Picture Company had made the previous year. Rolin had already seen two prospective new distributors fail before any of its movies got to theaters. The corporation was nearly dormant. Founder Hal Roach had taken a directing job at Essanay, and the acting company had dispersed.

The Pathé screening committee watched Rolin’s films and didn’t like them. According to Richard Lewis Ward’s History of the Hal Roach Studios, the company’s gatekeepers “completely dismissed the three dramas and complained that the nine comedies were crude and vulgar, full of censorable material,” “imitations and not very good ones,” poorly photographed and directed.

Whiting nonetheless convinced Pathé to accept one one-reel short for distribution: “Just Nuts.” In 1916 Roach described this movie as a “last attempt” made “With capital down to the zero point.” It featured Harold Lloyd as “Willie Work,” a blatant imitation of Charlie Chaplin, harassing people in a park. Roach admitted, “There was no story and no rhyme or reason to it.” Here’s a sample.

As quoted by Craig Calman in 100 Years of Brodies with Hal Roach, Whiting wrote to Roach from New York in March 1915 with what he’d learned from Pathé: “They seem to like the wrong party getting hit, so stick in a lot of it. [They] Say you work up to climax then fall down. Take more time and figure it out better at first and we will show them.” A few days later Whiting passed on more feedback from Pathé: “your work amateurish in all ways but we better stick at comedies and make good ones.”

Whiting then added, “I have faith in your ability. Go to it.” Whiting would have the title of production manager under Roach as studio president, but those aren’t the words of an employee to his boss. They’re the words of an investor, or a patron. Whiting was giving Roach the go-ahead to spend more money—his money.

In March 1915 Hal Roach went back to running Rolin. There was still no solid distribution—he would make more movies on spec for Pathé to evaluate in hopes that it would offer a contract. But with Whiting’s support he had the resources to resume filming.

Roach leased studio space in Edendale from the Norbig company. Pathé thought three Rolin actors had shown potential, but Roach could hire back only one: Harold Lloyd. With his father’s help, Lloyd designed a less obvious Chaplin imitation eventually dubbed “Lonesome Luke.”

In October 1915, Pathé Exchange looked at the first Lonesome Luke one-reelers and offered Rolin a distribution deal—though it would still reject any movies not up to its standards.

At last Rolin had audiences for its productions and money coming in. Whiting could offer the older films to minor distributors on fire-sale terms (and even then most of them didn’t sell).

Meanwhile, Hal Roach’s marriage to Helen G. Woodbury was on the rocks.

TOMORROW: Can this marriage be saved?

(Lonesome Luke’s Lively Life by Steve Massa, published in 2025, is the first study and probably the last word on the comedy series that established Harold Lloyd and Hal Roach in the movie business.)

The Rolin Film Company Seed Money and When It Ran Out

On 21 Oct 1914 the Los Angeles Times, Los Angeles Morning Tribune, and Los Angeles Evening Express all reported that a marriage license had just been issued to Harry E. Roach and Helen G. Woodbury.

City records say the marriage took place on 19 October.

The marriage certificate and newspapers described Roach as aged 22 and working in motion pictures.

The documents also said Woodbury was 37. Helen was in fact 47 years old.

The couple were reported to be living in Helen’s home on Van Ness Avenue.

We thus have this timeline:

• 14 Jan 1914: Frederick Woodbury died suddenly in a mine accident.
• 26 May: Frederick’s widow Helen Woodbury, having received $10,000 in life insurance money, was suing for more.
• 23 July: Hal Roach co-founded the Rolin Film Company, stunning his friend Harold Lloyd by having about $2,000 to invest.
• 21 October: Helen Woodbury and Hal Roach married.

Also in that period, on 24 September a “wealthy society woman…walked into the side” of Helen Woodbury’s automobile outside the Mason Opera House (shown above). The Oakland Tribune reported that the woman had suffered “a severe concussion” but was expected to recover. So it was a busy time for Helen.

By the first half of 1915, however, Rolin was coming apart. The company had made several short films, mostly comedies, but couldn’t sell them to any distributor. Its most promising leads, Sawyer and United Film Service, both went out of business that year.

Harold Lloyd got sick of the low wages and went to act for Mack Sennett instead, starting in April. Rolin’s other lead performers also signed elsewhere.

One of the company co-founders, Daniel Linthicum, backed away without investing the additional money he had promised.

The company’s lease on space in the Bradbury Mansion lapsed.

Even Hal Roach himself put Rolin on the back burner, joining the Essanay company as a director. He spent his lunch hours talking about how to make movies with that studio’s star, Charlie Chaplin. As of 21 May 1915, the Los Angeles Record was quoting praise for its “Movie Edition” from “Harry Roach, Director, Essanay Film Mfg. Co.”

TOMORROW: The turnaround.

“Extracted from a pie slinging episode”

In 1916 Charlie Chaplin released a movie called “Behind the Screen,” in which his character worked in the props department of a movie studio (IMDB; YouTube).

At the time Chaplin was under contract with Mutual, having moved on from Mack Sennett’s Keystone Studios. In this movie he made fun of one of Keystone’s trademarks, the thrown pie, with a scene labeled “The comedy department rehearsing a new idea.”

That involved a Keystone-style cop throwing pies incompetently, then Chaplin throwing a lot of pies at big Eric Campbell while ducking most of the pies thrown back at him. It went well beyond what surviving Keystone movies show, leaving that studio with no new territory to explore.

If Chaplin wanted to convey that pie-throwing was now old hat, some critics were already ahead of him on that score. The Moving Picture World review of “Behind the Screen” said:

There is throughout a distinct vein of vulgarity which is unnecessary, even in slapstick comedy. A great deal of comedy is intended to be extracted from a pie slinging episode which occurs during the rehearsal of a couple of scenes in a moving picture studio.

Soon Hollywood filmmakers were assuring people they had moved beyond pie-throwing. The comedian Lloyd Hamilton wrote in an essay in Motography in 1918:

There is not one phase in the production of motion picture comedies today that isn’t a great improvement over the fun film of the past. Of course everyone has his opinion as to the cause of the great improvement. The biggest reason is the public or fans themselves. They have become tired of the old hokum comedy, the poor sets, hideous make-ups and other stuff such as throwing pies. A year or two an audience would scream if someone was hit in the face with a pie–but today the kids are the only ones who seem to enjoy it…

In addition to quoting that essay, Silentology also showed an advertisement for a 1918 Eddie Lyons and Lee Moran movie that promised “No pie throwing.”

Over the next several years, many newspapers and magazines used “pie throwing” or “pie fight” as a synecdoche for all old-fashioned comic gags that sophisticated modern moviegoers would surely shun.

This despite the fact that there had been few to no fights with pies (as opposed to a pastry thrown singly) in movies aside from “Behind the Screen.” Like “bra burning,” the “pie fight” went straight from one isolated example to cliché without ever actually having been common.

The silent movie musician and scholar Ben Modell has written:

The confusing thing about the custard pie equivalent of a snowball fight is that it appears nowhere in silent movies except in this short [“Behind the Screen”] and in [Laurel and Hardy’s] “Battle of the Century” (1927). There are individual pies thrown in Keystone films, but no pie fights. Are all the pie fights in films from the Nickelodeon era…and are all lost films?

In fact, at least a couple of Hollywood pie fights appeared shortly before “Battle of the Century,” one filmed at the same Hal Roach Studio. How did they slip past critical opprobrium? The answer lies in that Lloyd Hamilton quotation above.

TOMORROW: “the kids are the only ones who seem to enjoy it.”