Mid-Century Modern in the Emerald City

After the original publisher of The Wonderful Wizard of Oz went bankrupt, Bobbs-Merrill became the book’s one and only US publisher.

At first Bobbs-Merrill included W. W. Denslow’s illustrations, though not in the original ground-breaking multi-color design that integrated text and art. The company kept the book in print until the World War 2 paper shortages. As the war wound down, it looked for a way to reintroduce the title.

In 1944, Bobbs-Merrill commissioned entirely new art by Evelyn Copelman (1919-2003, also known as Evelyn Campbell and Evelyn Copelman Baker). She created black-and-white art on scratchboard and painted several color plates.

The title page of that new edition stated that Copelman’s art was “adapted from the famous pictures by W. W. Denslow.” Obviously those pictures weren’t the only source. Copelman’s Dorothy, Scarecrow, and Wizard are clearly designed like the characters in the 1939 MGM movie, and her Tin Woodman and Cowardly Lion look like hybrids.

Bobbs-Merrill had asked Copelman to create an edition that matched the movie, but it didn’t have rights to the MGM designs. It did own the rights to Denslow’s art, however. The title page claim apparently provided legal cover.

In 1949 MGM re-released its movie into cinemas. Not coincidentally, Bobbs-Merrill gave the book a new push. Copelman reworked her line art and added more plates.

With the book still under copyright, Bobbs-Merrill was the exclusive producer of new copies of The Wizard of Oz. Thus, for over a decade in the middle of the century, Evelyn Copelman’s artwork introduced young readers to Oz.

Then the copyright lapsed in 1956. Reilly and Lee, the publisher of the rest of the Oz series, created an edition with black-and-white reproductions of Denslow’s art in a trim that matched its other titles. Other publishers commissioned their own illustrations. As the years passed, Copelman’s art disappeared from bookstore shelves.

Archive.org, working with the San Francisco and other public library systems, has made a digital copy of a Copelman edition available for borrowing. This is a 1994 Illustrated Junior Library edition, with cover artwork by Michael Zimmer but Copelman’s line art and five plates inside. It’s worth a virtual thumb-through, especially if that’s the edition you remember.