24 June 2010

Gotta Wear Shades

Mike Shatzkin ran the math on the declining prospects for the Kindle, Nook, Reader, and similar dedicated devices setting the course for electronic publishing. Instead, he sees the near future in the land of Apple:

even if 2 million new iPad owners, on average, buy 1/3 as many ebooks as 700,000 new single-purpose ebook device purchasers, the larger, full-color, web-ready screens sold in the last two months would be responsible for as much ebook consumption as the book-dedicated devices.
Which means Editorial Anonymous was right to advise illustrators to keep their skills up with the technical capacities of those “larger, full-color, web-ready screens”:
I was shown a Dr. Seuss book on the iPad and had to wonder at the possibilities. As an illustrator I'm attempting to prepare for this brave new world by learning some animation techniques. As things become more digital do you think that this will be,
A) Incredibly useful
B) Kinda handy
C) A waste of time, static images will still be the norm
(A), and sooner than anyone thinks.

The future is not just ahead of us, it's sitting on top of us. It's sneaking up behind us. It's the milk in your cereal and the monster under your bed.
It’s also pleasant to consider that iPads will maintain the importance of interior page design. Electronic readers are all about the text, and often that’s all we need for a compelling read, as mass-market paperback editions show. But I like books that have a distinctive visual look as well.

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