I’m attending that convention (in fact, I’m helping with the daytime programming), so I’m already going to reap the benefit of this production. But I admired producer Eric Shanower’s theatricality in a bare-bones ballet adaptation of The Road to Oz a few years back, so I thought this show would be worth a real ticket price.
As a celebrated artist, Eric had the ability to offer a very rare incentive for a large pledge: a “20"x24" original painting by Eric Shanower of 30 major Oz characters.” Having just one person sign up for that reward would have brought the campaign two-thirds of the way to its goal. I assumed that was the sort of pie-in-the-sky level that Kickstarter campaigns offer people in order to make the next level down seem less expensive.
Instead, two people have signed up for that grand reward, putting the campaign over the top and producing an unusual pattern in the pledges. Recent Kickstarter campaigns for a documentary film titled “Who Stole the Ruby Slippers?” (still ongoing) and a “Shadow of Oz” tarot deck (which just made its goal) seem to have a more common distribution, with most people pledging in the low and middle tiers and nobody offering four-figure sums.
The demand indicated by this pledge pattern for Tik-Tok Man would make me seriously think about doing nothing but original paintings of 30 major Oz characters.