A Look at Leroy Lettering

Letterer Todd Klein describes using the Leroy tool used regularly on EC horror comics in the 1940s and ’50s. That lettering was done by Jim and Margaret Wroten, occasionally with assistants.

I’d made the common assumption that those letters were produced by some form of typesetting machine, but Klein explains that they were still drawn by hand:

It has a mechanical look, but is actually pen and ink, made with the Leroy lettering system of scriber and templates manufactured by the Keuffel and Esser company, and created for comics almost exclusively by Jim Wroten and his wife Margaret. The Leroy system was intended for technical artists doing things like machine parts diagrams and architectural drawings.

The letterer drew each letter by following a groove in the template.

According to the Tales from the Crypt collection, Jim Wroten was originally a salesman for Keuffel and Esser, which made tools for architectural and drafting firms. Wroten found a market for the Leroy tool in comics when the industry boomed in the early 1940s. In 1945 he and his wife Margaret joined William Moulton Marston’s Wonder Woman team, according to Bhob Stewart at Potrzebie, who apparently interviewed Margaret Wroten in 1996.

Klein thinks the Wrotens had worked on the earliest Wonder Woman pages; perhaps they’d done so as freelancers, or perhaps someone else was using a Leroy template. That’s the problem with Leroy lettering—it has very little individual style.

Max Gaines, publisher of the Wonder Woman magazines at All-American, gave the Wrotens more business when he started Educational/Entertaining Comics, and his son Bill kept them on after suddenly inheriting the firm. By the 1950s, Klein notes, the Wrotens’ system had become more flexible:

By the time of their work in EC Comics, the Wrotens had a variety of Leroy templates to use for different size lettering. They used vertical letters for regular text and a larger size slanted to the right with a thicker pen point for emphasized words. I believe the Wrotens did only the actual lettering, leaving the balloon and caption borders for the artists of the stories. This accounts for the wide variety of balloon shapes and styles at EC in particular.

Though editor Al Feldstein didn’t care for the Leroy style, it fit well with his approach to writing comics: he scripted the stories, laid out the pages, and had the Wrotens insert the text at the tops of the panels. Only then did the pages go to the editors to fill with art. Feldstein’s stories often had a lot of text, and the Leroy characters kept that text clearly legible, if characterless.