Real Sensations

New Scientist and Chemical and Engineering News have been joking about the boast on redesigned packages of Sensations potato crisps (reportedly Ireland’s most popular brand) that they’re “made with real ingredients.”

“Fears of imaginary ingredients were, apparently, unfounded,” said C&E News.

But look at that logo! The giant S contains a phoenix and a dragon. I’d want to be very sure there wasn’t magic mixed into those Thai Sweet Chili Flavour Crisps.

(Sensations available in North America through A Bit of Home, “Canada’s foremost purveyor of imported Irish and British goods.”)