Last summer the industry-research firm Simba Information put out a report that it touted as finding that one in four comics readers is over sixty-five years old. I don’t know if that counts newspaper comics, but it doesn’t match the demographics I see in comics stores and sections of bookstores.
In any event, the thrust of the report was:
Despite notable efforts from many in the industry, comics and graphic novels continue to be repeatedly mislabeled as just another children’s book category…And I’d certainly agree with that, having noted various examples of the comics form making people perceive stories are appropriate for younger readers than they really speak to.
Curiously, the reaction to this report within the mainstream American comics industry appeared to be just the opposite of its conclusion. “This confirms what we know!” people were writing. “Our core audience is dying off!”
Oh, yes! Adults read comics! Oh, no! Adults read comics!