Cynthia Leitich Smith's Cynsations provided a link to this BookPage article on comics artist Jeff Smith, creator of the delightful comic Bone.
The conversation offers this glimpse of Bone's transition from self-published comic magazine to multi-volume set from the major children's publisher Scholastic:
Smith encountered his own surprise when he began talking with Scholastic--namely, the suggestion that the Bone series be published in color. Smith says that, when he first created Bone, he stuck with black-and-white for several reasons, including a small budget, an affinity for newspaper comics and his desire to pay tribute to Art Spiegelman’s Pulitzer Prize-winning graphic novel memoir, Maus. . . .Although Scholastic is sending Bone into children's libraries, Smith also says he originally created the magazine "for other cartoon-heads. . . I definitely wasn't picturing them as children's books."
"At first, I thought the idea was a little sketchy, that it would be like colorizing Casablanca," Smith says, adding that he's not comparing Bone to the classic movie. "But then, I felt we could do storytelling things with color: create depth, direct people's eyes, create a mood. If something is happening at sunset or twilight, you can only tell the reader or draw really long shadows [in black-and-white]. But if you throw a bright orange light on it, you can really change it. I've been won over."
That's another piece of evidence for something I've been ruminating about since reading Cybils graphic-novel nominees in January: that in American culture people are more apt to think that a book in comics form is for kids even when that's not very apt at all. Bone reminds me of nothing more strongly than Walt Kelly's Pogo, and although I and many other young readers enjoyed that newspaper strip it was definitely directed at grown-ups.