- The press created the video for its sales reps since there aren't enough prototypes of the October title to go around.
- The moving parts of a pop-up book are integral to its appeal, and customers like to see what they're buying.
- Those parts can be worn out or damaged in a bookstore's sample copy.
And on the subject of pop-up books, a while back Blair Frodelius at the Daily Ozmopolitan pointed me to the University of North Texas library's attractive online exhibit of historic pop-up books.
Yeah, what's up with them not having a website? Great use of the video format, I agree.
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